Anjik Sukmaaji

Teknik atau metode yang dapat digunakan  untuk menganalisa permasalahan dalam bidang Pemasaran. Teknik ini dapat dijadikan landasan untuk diimplementasikan pada  mengembangkan Sistem Informasi:

1. Brand Development Index (BDI)/ Category development index (CDI)
2. Brand/ Category penetration
3. Benchmarking
4. Blindspots analysis
5. Functional capability and resource analysis
6. Impact analysis
7. Counterfactual analysis
8. Demand analysis
9. Emerging Issues Analysis
10. Experience curve analysis
11. Gap analysis
12. Herfindahl index
13. Industry Analysis (also known as Porter’s five forces analysis)
14. Management profiling
15. Market segmentation analysis
16. Market share analysis
17. Perceptual mapping
18. PEST (Political, Economic, Social and Technological) analysis
19. Portfolio analysis, such as BCG growth-share matrix or GE business screen matrix
20. Precursor Analysis or Evolutionary analysis
21. Product life cycle analysis and S-curve analysis (also known as technology life cycle or hype cycle analysis)
22. Product evolutionary cycle analysis
23. Scenario analysis
24. Segment Share Analysis
25. Situation analysis
26. Strategic Group Analysis
27. SWOT analysis
28. Trend Analysis
29. Value chain analysis

Sumber : Marketing Strategy